Felicia Schwartz
FOUNDER
International woman of adventure (Austria-France-U.S.-China-U.K.) Advertising veteran (Ogilvy & Dentsu), passionate about people and what motivates them, hence a career in strategic planning and consumer insights.
Researched Chinese women, children, young adults and men for clients like L'Oreal, Ferrero, Nestle and Maserati. Delivered cultural business skills to the DIT, EDF Energy and Jaguar-LandRover.
Graduate of Duke University (U.S) and of Sciences-Po (France), Languages include German, English, French, Mandarin Chinese.... and counting !
Seasoned brand marketer, focuses on growing Chinese companies overseas and brings international companies to the Chinese market.
Marketing in the AI sector after years working in international 4A agencies. Served clients such as BMW, Tencent group, Mars, Mercedes-Benz Smart, Bayer, Nestle, P&G, Kimberly-Clark and China Mobile… Her portfolio boasts several global Echo award winning cases .​
Studied in China and Australia and travelled and lived internationally, which helps combine international perspective and local insight.
Vivian Liu
STRATEGIST
Yu Liangyi
COPY WRITER
Specialist in print journalism, copy editing, social media, advertising and PR management. 14 years working across China and the United Kingdom, which make for a deep understanding of Anglo-Chinese culture, society and political landscape.
Sourced, curated and edited content, as Editorial Director, across metropolitan, legal and political news at the largest Mandarin language newspaper in Europe.
Extensive experience as interpreter, and translator.
Rachel Wang
RESEARCH LEAD
Creative researcher who uses big data to depict market landscapes and devises qualitative approaches to the mind. Well-recognized by clients through 18 years consulting work with 300+ projects and 3000+ interviews across product innovation, brand positioning, go-to-market plan and communication projects.
Enjoys a solid reputation for her sharp and insightful moderation and is savvy with both online and offline approaches.
P&G accredited moderator and a member of QRCA.
Sheila Yan
MODERATOR
Seasoned moderator boasting 20 years of Market Research on both agency and client side. Sheila has accumulated rich research experience and strong business understanding with major FMCG companies like Mondelez and Mars where she was Consumer insight lead and honed her skills in the pharmaceutical field with CBM research, an affiliate of NOP U.k.. Having spent a decade at TNS, Sheila is fluent in both qualitative and quantitative methodologies.
Serdar Paktin
SEMIOTICIAN
Semiotician and strategist providing brand semiotics, concepts and creative strategies for comms.
Worked as cultural and political editor for magazines Arena and Luxury files and contributed to GQ, XOXO, Aksam and Perspectives magazines. Speaks and trains at conferences and private training institutions. Lectures at Kadir Has University in Turkey (“Online Reputation management” and “Communication for social good”)
Fulbright scholar at the New School for Social Research
Vernon Bradley
MARKETER
Pioneering Brand development, Business Recovery, Turnarounds and Start-ups, Over three decades in food and health care with top multinationals (Cadbury, SmithKline Beecham, Nestlé, IPSEN) and across the continents, notably Asia.
Relentless passion for unearthing creative solutions that resonate with consumers, build critical sales mass and add value to the bottom line.
Cathy MA
TRAINER
Native Beijinger and university lecturer in Business Chinese. Also provides corporate language and culture training for executives such as Credit Suisse and White & Case .
Taught Business Chinese at Middlesex University and at the SOAS language centre.
