CREATIVE INDUSTRIES TRAINING
As all our team members have background in advertising and in the creative industries, we are perfectly positioned to advise and train you on relevant topics, such as advertising in China, trends in innovation, creativity and more .
PUBLICIS ADVERTISING Expatriation as a career path
China Insight delivered an orientation session to a Publicis advertising women's group about expatriation as a career and personal growth path. Based on the personal experience of China Insight’s principal, Felicia Schwartz, the talk offered a sweeping cross-view of both life experience and consumer insight through the presentation of 10 significant objects.
IPA Institute of Practitioners of Advertising
China Insight prepared briefing materials on the Chinese market and consumer for a delegation of advertising agency leaders traveling to Shanghai.
McCANN Briefing, new CEO to Asia
China Insight in cooperation with consultancy Asiability delivered cross-cultural training focused on China to McCann's CEO, in preparation for his move into an Asian role. The program covered management, communication, innovation and change management and the specificities of the Chinese consumer.