Cultural understanding and finesse is not only needed for mass communication but also for one to one business dealings with Chinese partners. Corporate structures and hierarchy, ways of doing business and communication styles all differ between East and West. Do you have the cross-cultural skills and confidence it takes to do business in China?
Are you going on a trade-mission to China and want to maximize your meetings?
Do you want to negotiate effectively with your Chinese counterparts?
Are you dealing with suppliers in China or producing in China?
Is your company engaging in M&A with a Chinese entity?