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Consumer insight is a first indispensable step in approaching a new market. East and West differ across significant dimensions such as value systems, reasoning, beliefs and aesthetic and sensory sensibilities. These differences, which are anchored in the past, also often inform and shape the development of current trends.

  • What are the macro societal trends influencing on your category ?

  • Who is your target consumer ? What is their daily life like? What are their wishes and dreams?

  • How is your product or service perceived by the Chinese consumer?

  • How would they use it?

  • Where, when and how does it fit into their lives?

We answer such questions through market studies, consumer research and influencer & expert interviews.


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