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SIETAR TALK Cultural Insight and Marketing. Speakers : Felicia Schwartz and Serdar Paktin

When I first moved to Beijing back in 2000, I went to a talk at a Traditional Chinese Medicine clinic led by the husband of a friend of mine, Alex Tan. What I heard there shattered some of my life-long held dietary convictions. It appeared that the Chinese, for example, did not consider Muesli and fruit as a healthy breakfast habit at all ! The Chinese tradition, heavily focused on balance and constancy as a key to a healthy body, would favor warm foods, easily digestible tex