EAST AND WEST
China Insight is a boutique communication consultancy specialising in the Chinese market and consumer. We provide strategic and practical solutions to brands and businesses based on a deep understanding of local culture and consumer trends. Based in Shanghai, Beijing and London, our team of strategists, researchers and semioticians have their finger on the pulse of the Chinese consumers, informing you in real time what they think and want, helping you to decode Chinese culture and attitudes and ensuring you resonate locally!
Are you launching a new product or service into China?
Do you need to adapt your brand positioning or communication for China?
Do you need to sharpen your cultural skills to do business in China?
We help you adapt and tailor your message so that it resonates with the Chinese consumer.
SAY ABOUT US
”China Insight provided us with the right insights on Chinese customers. A very rich and fluid experience”
”Recently I attended an official ceremony where we signed a partnership with a Chinese company and I have to say that what we learnt at your training was extremely useful to deal with the Chinese partner during the whole preparation phase. thanks!”
”It is really after starting my work in Shanghai that I fully appreciate the extent and the importance of the learning I got from my 2 days of intercultural training. It allowed me to handle the country switch the right way and to avoid the usual Western mistakes.”
— CAROLINE AMAND, VICE PRESIDENT
BRAND STRATEGY, KEMPINSKI HOTELS
— GUIDO BAIRATI, VICE PRESIDENT
GLOBAL SALES & MARKETING , VI-GRADE
— GUY NOEL VERCAYGNE, ENGINEERING
SENIOR MANAGER, CHERY JAGUAR LANDROVER